Author Archives: FD Sheikh

About FD Sheikh

Nothing more than a speck, I'm. Anything that is credited (and will be credited) to my name, doesn't belong to me. In fact, it's all on the part of the One, Who is the Creator not only of me, not only of your rather of the entire humanity, the entire universe, Almighty Allah. FD Sheikh You are heartily welcomed to my blog. I'm a freelance writer and a student of Chartered Accountancy, working at A F Ferguson as Assistant Auditor. Alhamdulilah, my pen has dropped lines on a variety of topics pertaining to society, youth, women, humour, politics, sports, culture, tradition, and historical monuments etcetera. I'm a regular contributor to different newspapers and magazines in Pakistan. I've served Punjab College of Commerce, one of the biggest institutes of commerce studies in Asia, as Co-Editor of its college magazine "Auj". Currently, I'm serving PAC (Professional Academy of Commerce) as Editor of college magazine, "Al-Haseeb". Besides, I love observing human behaviour. In this context, I host an online program, "Farishtoon sy Behtar hai Insaan hona", a heart to heart discussion series organised by Revolution Flame ( Unveiling the significance and purpose of writing, I think, writing is the best way to explore yourself and to mend your society silently. Extremely impressed with Jack Dann's saying "For me, writing is exploration; and most of the time, I'm surprised where the journey takes me", I believe this journey discovers new horizons for you on every turn. Writing is the most sensitive field. Whatever one articulates, directly affects the mindset and notions of a reader. Media (whether print or electronic) can bring a revolution. That's why I am inclined to direct my pen towards thought provoking issues, in a manner which may not divert the attention of the readers or make them tiresome. So folks, if you are head over heels in love with reading, dive into a small yet deep river of my notions and share your viewpoints as well. I'll be glad to receive your feedback about the write ups that are exclusively meant for you. :)

!اللہ اور اس کے رسول کے نام

Allah or us k Rasool (SAW) k nam

In the name of Humanity...

اپنے روزمرہ کے مصروف معاملات میں سے کچھ وقت ہمیں اپنے اللہ، اس کے نبی کے نام کرنا چاہیئے”جلوس سے خطاب کرتے ہو ئے مولانا نے فرمایا۔ مولا نا کے اس خطاب سے پہلے بھی مجھے ایک بات کاخیال اکثر آتا تھا اور خطاب کے بعداس کی شدت میں مزید اضافہ ہوا کہ ہم دین کو اکثر اپنے روز مرہ کے معاملا ت سے الگ کیوں کر دیتے ہیں۔ اب یہ لازم تھوڑی ہے کہ میں کوئی خصوصی اہتمام کروں کہ میں فلاں فلاں عمل اللہ اور اس کے رسول صلی اللہ علیہ وسلم کے لیے کرنے لگا ہوں اور میرا فلاں فلاں دن اللہ اور اس کے رسول کے نام ہے اگر میں آپ سے اچھے اخلاق سے با ت کر لوں تو میرا یہ عمل بھی اللہ اور اس کےرسول کے نا م ہوا، اگر صبح اٹھ کے ماں کو مسکرا کے دیکھ لوں، یہ عمل بھی…

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Posted by on December 1, 2017 in Uncategorized



Young World’s Independence Day! =)

In the name of Humanity...

Sonu was a naive, polite, quiet boy but he was extremely observant. His routine was quite different from other youngsters of his age. He used to return from his school in the afternoon and after lunch he would simply head towards the rooftop of his house. This was not to fly kites like many other lads of his neighbourhood, but to gaze at the sky.

He loved sky gazing. He loved to look at the bright yet serene sky of summer evenings. Chirping birds, soaring high above the clouds always brought a broad smile on his face, almost as if he could comprehend their sweet tweets. And now it was his favourite time of the year, Independence Day. So he remained on the roof of his house till late in the evening and besides sky watching, he corded little flags in a string to decorate the house with.

One day…

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Posted by on August 15, 2016 in Uncategorized


No winter lasts forever; no spring skips its turn

Happy Independence Day Pakistan =)

In the name of Humanity...

Tera her ik zara hum ko apni jan sy payara, Teray dam say shan hamaree, Tujh say Nam Hamara”… “Chand mere zameen phool mera watan”… “Tujh pay Dil qurban, Tujh pay Jan bhe qurban ha”… “Tere wadi wadi ghomoon, tera kona kona chomoon”…“Mera Dil ha Pakistan, Mere Jan ha Pakistan”. Sky is bracing, zephyr is bopping, and heart is crooning. And why not! After all, it is time for celebrations, revels and exhilarations.

The day that is one of the most blessed and momentous ones in our history, is not far away. The Land of Pure would be of 63 tomorrow. Though I have not been able to mark all of the birth days of my beloved homeland but yet those which I have celebrated, especially during my childhood, unquestionably were full of enthusiasm and lofty spirits. I still can recollect those unforgettable days when I used to string…

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Posted by on August 15, 2016 in Uncategorized


Coke Studio Season 9 First Episode gets aired! =)

So, the much awaited start of Coke Studio’s Season 9 has been made with the airing of the First Episode on Saturday, August 13, 2016. The Episode featured 4 songs, including ‘Aaqa’ by Abida Parveen and Ali Sethi, ‘Sasu Mangey’ by Naseebo Lal and Umair Jaswal, “Aaja Re Moray Saiyaan” by Zeb Bangash, and ‘Jane Na Tu’ by Ali Khan. The songs have been produced by Shuja Haider, Jaffer Zaidi, Shiraz Uppal andNoori respectively, following the multiple producer format introduced into Coke Studio for the first time this Season. The Season was launched last week with the classic song, ‘Aye Rah-e-Haq Kay Shaheedo’, originally sung by Naseem Begum, to pay tribute to the martyrs who sacrificed their todays for our tomorrows.

For the launch of Season 9, this song was sung by all the artists who will be featuring in this season. The launch of the song received huge response from the public, with over 8.5 million views and over 370,000 shares on Facebook, over 1.2 views on Youtube and similar response on other platforms. “We have promised that Season 9 will be the biggest and the boldest yet, and Coke Studio fans have already seen this from the launch song,” said Ali Akbar, Director Marketing, Coca-Cola Pakistan, adding “Now the tempo will increase further with Episode 1 to be revealed both on digital and television the same day, and from then on its going to be increasing high excitement throughout the season, featuring as it does over 30 artists and 6 music directors for the first time, working under Strings as executive producers.”

The complete line up of artists for Season 9, in alphabetical order includes Abida Parveen, Ahmed Jehanzeb, Ali Azmat, Ali Khan, Ali Sethi, Amjad Sabri, Asim Azhar, Basit Ali, Bina Raza, Damia Farooq, Faakhir Mehmood, Haroon Shahid, Jabbar Abbas, Javed Bashir, Junaid Khan, Kashif Ali, Masooma Anwar, Meesha Shafi, Mehwish Hayat, Mohsin Abbas Haider, Momina Mustehsen, NaeemAbbas, Naseebo Lal, Natasha Khan, Nirmal, Noori, Quratullain Baloch, Rahat Fateh Ali Khan, Rizwan Butt, Saieen Zahoor, Sanam Marvi, Sara Haider, Shahzad Nawaz, Shani, Shilpa Rao, Shiraz Uppal, Shuja Haider , Umair Jaswal and , Zeb Bangash.

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Posted by on August 15, 2016 in Events


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DigimarkDigital arena has transformed all around the globe during the last decade. Majority of companies are now spending more on their digital marketing campaigns as compared to conventional marketing tools. The change is a result of increased use of social media and conversion of the desktops into hand-held devices.
TEC (Training, Events, Consultancy) is organizing the 4th iteration of International Digital Marketing Conference, DIGIMARK was held today, on 24th November at Royal Palm Golf and Country Club, Lahore with the support of Jang Media Group, GEO TV, Mobilink, Brighto Paints, DIC Pakistan. The theme chosen for this year is “Digital Transformation”. The conference has been specifically designed to help Pakistani companies to develop their audience and build traffic, create brand awareness, increase sales, improve customer service, drive greater consumer engagement and develop better use of digital tools internally to drive more productive business outcomes. As many as 450 industry professionals from Pakistan attended the conference.

Digimark speakers


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Posted by on November 24, 2015 in Uncategorized


Bakra Eid – The stage sets in!

The stage sets in!

In the name of Humanity...

hile strolling in the avenue of your town, if you perceive a sound like “Ma’aa… Maaa’a’aa…” from every second house, affirm it that you are on the way to Bakra Eid. Second in the series of Eid festivals, Eid-ul-Azha is marked by Muslim world on 10th of Zul-Hajj every year. It is the memorial of compliance of Hazrat Ibrahim (AS) to sacrifice his son Hazrat Ismael (AS) for Almighty Allah.

The arrangements for this religious carnival set in motion ten to fifteen days earlier than the event. After fostering their livestock throughout the year, the Bakray walas (the merchants of cattle) march towards the big markets of the cities to sell their animals and earn the income of the entire year.

The expedition of purchasing a healthy Bakra (or any other animal you desire to purchase) at economical rate is not less than a ‘work of genius’. This…

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Posted by on September 22, 2015 in Uncategorized



Coca Cola - Art of Happiness

Coca-Cola Pakistan organized an exhibition, The Art of Happiness, at Al-Hamra Gallery in Lahore on September 20, 2015, as one of the many activities conducted this year for celebrating the 100th anniversary of the Coca-Cola Contour bottle. The two-day exhibition that started on Saturday, September 19 and ended on Sunday, September 20, showcased the works of shortlisted students of

Beaconhouse National University, National College of Arts and Pakistan Institute of Fashion Design.
Three lucky finalists were chosen by the panel of judges, Ayesha Jatoi and Zulfiqar Zulfi, as their artwork would be displayed at The World of Coca-Cola Museum, Atlanta, Georgia. The winners were also rewarded with cash prizes of Rs. 100,000 each and certificates of appreciation for their participation in the exhibition.
“The Art of Happiness is a medium to celebrate how Coca-Cola as a brand has created opportunities for people to bond and share a moment together by instilling happiness. The art exhibition will take attendees on a unique, multi-sensory journey featuring an array of Coca-Cola ‘contour’ themed art created by the students of participating universities.”, said Fahad Qadir, Director Public Affairs and Communication, The Coca-Cola Export Corporation. “The company took this initiative to encourage young artists to showcase their talent and to promote the art and culture of Pakistan.” he added.

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Posted by on September 22, 2015 in Events


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