Digital arena has transformed all around the globe during the last decade. Majority of companies are now spending more on their digital marketing campaigns as compared to conventional marketing tools. The change is a result of increased use of social media and conversion of the desktops into hand-held devices.
TEC (Training, Events, Consultancy) is organizing the 4th iteration of International Digital Marketing Conference, DIGIMARK was held today, on 24th November at Royal Palm Golf and Country Club, Lahore with the support of Jang Media Group, GEO TV, Mobilink, Brighto Paints, DIC Pakistan. The theme chosen for this year is “Digital Transformation”. The conference has been specifically designed to help Pakistani companies to develop their audience and build traffic, create brand awareness, increase sales, improve customer service, drive greater consumer engagement and develop better use of digital tools internally to drive more productive business outcomes. As many as 450 industry professionals from Pakistan attended the conference.