So, the much awaited start of Coke Studio’s Season 9 has been made with the airing of the First Episode on Saturday, August 13, 2016. The Episode featured 4 songs, including ‘Aaqa’ by Abida Parveen and Ali Sethi, ‘Sasu Mangey’ by Naseebo Lal and Umair Jaswal, “Aaja Re Moray Saiyaan” by Zeb Bangash, and ‘Jane Na Tu’ by Ali Khan. The songs have been produced by Shuja Haider, Jaffer Zaidi, Shiraz Uppal andNoori respectively, following the multiple producer format introduced into Coke Studio for the first time this Season. The Season was launched last week with the classic song, ‘Aye Rah-e-Haq Kay Shaheedo’, originally sung by Naseem Begum, to pay tribute to the martyrs who sacrificed their todays for our tomorrows.
For the launch of Season 9, this song was sung by all the artists who will be featuring in this season. The launch of the song received huge response from the public, with over 8.5 million views and over 370,000 shares on Facebook, over 1.2 views on Youtube and similar response on other platforms. “We have promised that Season 9 will be the biggest and the boldest yet, and Coke Studio fans have already seen this from the launch song,” said Ali Akbar, Director Marketing, Coca-Cola Pakistan, adding “Now the tempo will increase further with Episode 1 to be revealed both on digital and television the same day, and from then on its going to be increasing high excitement throughout the season, featuring as it does over 30 artists and 6 music directors for the first time, working under Strings as executive producers.”
The complete line up of artists for Season 9, in alphabetical order includes Abida Parveen, Ahmed Jehanzeb, Ali Azmat, Ali Khan, Ali Sethi, Amjad Sabri, Asim Azhar, Basit Ali, Bina Raza, Damia Farooq, Faakhir Mehmood, Haroon Shahid, Jabbar Abbas, Javed Bashir, Junaid Khan, Kashif Ali, Masooma Anwar, Meesha Shafi, Mehwish Hayat, Mohsin Abbas Haider, Momina Mustehsen, NaeemAbbas, Naseebo Lal, Natasha Khan, Nirmal, Noori, Quratullain Baloch, Rahat Fateh Ali Khan, Rizwan Butt, Saieen Zahoor, Sanam Marvi, Sara Haider, Shahzad Nawaz, Shani, Shilpa Rao, Shiraz Uppal, Shuja Haider , Umair Jaswal and , Zeb Bangash.