In today’s fast pacing and modern world, man has conquered new horizons of technology and innovation. Every new day in man’s life is followed by a new innovation and development acknowledging man’s day in day out efforts towards his goals of life. But the alarming aspect of this pattern of living is that we are so much allured by this galaxy of modern living that we hardly bother about the significance of living closer to nature and protecting environment for our upcoming generations. The environment we live in psychologically plays a key role in upbringing our mindset and way of thinking. Auspiciously, still there are some group of people and organizations in our society that despite materializing their fundamental objectives, understand the importance of clean and healthy environment and give due weight age to activities that promote healthy environment in society. In this context, on this World’s Environment Day, which is marked on June 5 every year, Coca-Cola Pakistan 1organized a nature trip to Ayubia National Park, Nathiagali. The theme of the day this year was “Seven Billion Dreams, One Planet, Consume with Care.” Connecting the activity of this nature trip with the celebrations going on throughout this year to celebrate the 100 years anniversary of Coca-Cola’s Contour Bottle, one hundred people were hosted by Coca-Cola on the Nature Trip. Participants included social media activists, media representatives, environmentalists and nature lovers, and a large number of people from civil society.
The group of one hundred was taken to #CokeTripToNathiaGali to give it a first-hand experience of the Watershed Management Project that Coca-Cola has been carrying out in Ayubia National Park area for the past 6 years, in association with WWF-Pakistan. This flagship intervention is a comprehensive project which has achieved substantial measurable results already. These include recharge of more than 388 million liters of water in last 5 years, plantation of more than 60,000 trees of indigenous species,development of several hundred fruit orchards, providing livelihoods to local communities, installation of rainwater harvesting structures in more than 100 schools, collection for reuse of more than a million liters of rainwater through rooftop harvesting and protection and rejuvenation of the 26 natural springs in the project area.“Our project in the Ayubia National Park area is tangible evidence of Coca-Cola walking the talk when it comes to environmental conservation,” said Fahad Qadir,Director Public Affairs and Communications of Coca-Cola Pakistan, adding, “What is really important is that the benefits of the project have first of all accrued directly to the local communities, whereas the regeneration of natural springs and sub-aquifers will have long-term, sustainable benefits for a much larger area.”
On arrival at Nathiagali, the group was first given a presentation on the watershed management project by a WWF team, following which the participants were taken to different project sites where they were informed about environmental activities being carried out by WWF and local volunteers. According to representatives of WWF, a group of 15 to 20 students from local community each year undertakes to serve the project and work as volunteer. They along with representatives of WFF carry out various door to door campaigns the purpose of which is to develop a sense of “protecting environment” among the residents of the community. At the end of the presentation, a question answer session was undertaken to answer various questions asked by visitors.
A visit to the WWF Center at Donga Gali was next, followed by all participants going for a nature walk on the Pipeline track from Doonga Gali to Ayubia. This was a real fun for the visitors that in the end proved to be a walk to remember. Approximately 5 KM long track was covered by more than 100 participants in 45 minutes. Spellbinding sights of the track, mountains, greenery witnessed giggles and chuckles of more than 100 people in one go. This was the time when people who were unknown to each other till now, had got socialized. They had chit chat together and memorized the moments through their selfie sticks and cameras. The walk and the trip concluded at Ayubia juncture and we bid adieu to each other. Indeed it was really a trip to cherish and a walk to remember throughout our lives. :)
Few More From #CokeTripToNathiagali
(The article was originally published at http://pakistaninvogue.com/a-trip-to-cherish-a-walk-to-remember/
and by The News International http://magazine.thenews.com.pk/mag/detail_article.asp?id=11069&magId=9 )