Coca-Cola Pakistan organized an exhibition, The Art of Happiness, at Al-Hamra Gallery in Lahore on September 20, 2015, as one of the many activities conducted this year for celebrating the 100th anniversary of the Coca-Cola Contour bottle. The two-day exhibition that started on Saturday, September 19 and ended on Sunday, September 20, showcased the works of shortlisted students of
Beaconhouse National University, National College of Arts and Pakistan Institute of Fashion Design.
Three lucky finalists were chosen by the panel of judges, Ayesha Jatoi and Zulfiqar Zulfi, as their artwork would be displayed at The World of Coca-Cola Museum, Atlanta, Georgia. The winners were also rewarded with cash prizes of Rs. 100,000 each and certificates of appreciation for their participation in the exhibition.
“The Art of Happiness is a medium to celebrate how Coca-Cola as a brand has created opportunities for people to bond and share a moment together by instilling happiness. The art exhibition will take attendees on a unique, multi-sensory journey featuring an array of Coca-Cola ‘contour’ themed art created by the students of participating universities.”, said Fahad Qadir, Director Public Affairs and Communication, The Coca-Cola Export Corporation. “The company took this initiative to encourage young artists to showcase their talent and to promote the art and culture of Pakistan.” he added.