Category Archives: Education

Coke Bank A Book – International Literacy Day Activity

Book Bank CokeTo highlight the importance of literacy for individuals, communities and societies, UNESCO marks International Literacy Day on September 08 each year. On this Day, UNESCO reminds the international community of the status of literacy and adult learning globally. The theme of the International Literacy Day 2015 is “Literacy and Sustainable Societies”. Here in Pakistan, Asiatic Public Relations Network (Pvt.) Ltd. in association with The Coca-Cola Export Corporation has decided to conduct a meaningful activity on this day.
The proposed activity, Coca-Cola Book Bank, was in fact first conducted at the Karachi Literature Festival (KLF) 2015, in February this year. The primary objective of the activity is to request the public to donate old textbooks (and any other books) to the Book Bank, which in turn will then collect all books and pass these on to The Citizens Foundation (TCF), for use by the less-privileged children studying in TCF schools.
The Book Bank activity at KLF 2015 received great response from the public. It promised good number of donations of books by visitors and visitors, as a token of appreciation, were given complimentary Coke products. Books collected during the Festival were reviewed by The Citizens Foundation (TCF), and all books found suitable for TCF students were taken over by the Foundation. Other books were sold off in the market and the proceeds were also donated to TCF. For this Book Bank activity, old glass-fronted coolers, not in use any more, were refurbished to serve as bookshelves to collect all donated books. Through this activity, 2000+ books were collected and the amount collected by selling off other books was PKR 50,000.
Now in the second phase of the activity, the Book Bank will become mobile in Karachi and will be visiting various locations throughout the day to collect book donations. The Mobile Book Bank will be actually a supply truck of Coke which will be used for storing books and keeping Coke supply to be given complimentary to donors as a token of appreciation from the Company.
So folks, gear up for the noble cause and play your part actively as they rightly say,
“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened.” :)
The official #CokeBankABook video

Also, if you are willing to donate books to the Coca-Cola Book Bank then you can fill this registration form and the respective personnel will get in touch with you:

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Posted by on September 6, 2015 in Education, Events



Media Science – Making Headways in the Society

In today’s fast pacing modern world, the repute that media is enjoying is grateful to years and years of uphill struggle. From traditional publishing to web-based environment, from terrestrial television to satellite technology and from conventional telephony system to VOIP (Voice over Internet Protocol); media had to cover an extensive journey to hit the highest level of achievement. This landmark has shifted media studies as a diversified field of social sciences. In media sciences whether we talk about mass communication, journalism, broadcasting, newspapers, magazines, blogging, web-publishing, podcasts or RSS feeds, this branch of study is always there to offer an assortment of lines of work that can be adopted as a profession and hobby in one go. Since last decade the way print and electronic media has made progress by leaps and bounds, it has fascinated a number of youngsters to opt for media sciences as their career.
It is inapt of most of the youngsters (specially those of previous generations) that they step into any discipline they are taught of by their elders or, sometimes, directed towards after one gets disappointed by some regular disciplines (for instance medical, engineering). One should never enter any particular profession before analyzing one’s compatibility with it. In this context when we talk about media sciences, unsurprisingly, it welcomes the class of boys and girls having some fundamental traits including ability to think, analyse, present and then above all, the ability to write the right! One may learn and then develop these skills in one’s personality but those who are gifted these traits by nature, excel in this field truly. Once you are done with your compatibility test in this particular field, the next stage is to plan for an appropriate section to get expertise in which, hence enabling yourself to select your program accordingly. The various programs that media science offers may help the students to develop their skills and eventually set their career in a range of professions including journalism, newspaper writing, advertising agencies, production houses, writing, TV networks, multimedia graphics arts and so forth.

Print and electronic media is one those significant sources that impact society directly. It is to be kept in mind that whatever one articulates or presents, affects masses unswervingly. It develops mindset of people, their thinking ability and, therefore forming their reactions as well. So those who are or plan to join in this field ought to bear a very sensitive and high responsibility on their shoulders. Unveiling the significance of media Mr. Sami Ibrahim, head of political and international affairs in a private TV channel, asserts, “Media has empowered ordinary citizens to talk about their rights. It is serving as a tool to stop injustice and exploitation of masses at the hands of influentials.” Talking about its role in creating awareness among masses about the performance of ruling parties and their governing system, Sami adds, “It is, undoubtedly, one of the primal services that media is providing nowadays. It has tightened the rope around politicians who do not stand by their promises made during election campaigns. One of the best examples is that of President Bush who got defeated in the elections of 1992 just because of unfulfilling one of his promises of imposing no new tax during his tenure.”
Undeniably, media is playing quite a prolific role in this part of world nowadays; however, at the same time it sounds the alarms in some aspects as well. These aspects are bound to sustain the personal interests of various media groups. These aspects are somewhat hard to decipher by common man but are apparent to the mentors of media sciences and that is why ought to be mended rightly. “Just switch on to any news channel on your TV screen right now. In every talk show, you’ll find each of the participants putting his opponent’s name in the mud. And the host of the program would be adding fuel to fire in order to make his show “crispier”. Media persons and specially upcoming students of media sciences should bear the responsibility to work dedicatedly for the sake of society not for their own or their channel’s group’s sole benefit.”, says Tahir Iqbal, student of mass communication. “Media which is considered one of the most promising sources in bringing out positive and constructive changes has become a mere chase of gaining the highest TRPs (Target Rating Points).Whether it is entertainment or news channels, both are intensely destabilizing people’s mind specially that of youngsters. General public is trapped in the pretentious fights of corrupt politicians and as far as entertainment channels are concerned they present a culture in TV dramas that is far away from the actual culture of this part of world. Resultantly, people are losing their own cultural roots and following the ones that are artificial and baseless.”, says 20 years old Hira Mawra.

Freedom of media or press is the phenomenon that is quite often discussed on various news channels and forums. It emphasizes freedom of expression and freedom of raising one’s say. No doubt, it is a fundamental right of every media person but here, once again, an ethical refurbishment is required that most preferably should be done at very early stages of media science students’ studies. They ought to be groomed up morally against the all of the immoralities that are spoiling the sanctity and credibility of media. “After any bomb blast or breaking news, we come across extremely indignant “we-broke-the-news-first” claims of TV channels. And above all, the inability of the reporters to report the events neutrally and factually seems adding fuel to fire. And sometimes the authenticity of their reporting remains in doubts too. The race to stand first in the professions stifles the nobility and cause of the profession. We being the students of this field direly need to do away with such practices and serve the noble cause of media sciences to nurture and develop and well groomed and correctly informed society”, says Ahmad Mujtaba, final year student of Mass. Communication.

Making headways in the society, media science is undoubtedly playing a very significant role in our today’s life. Due to its autonomy and responsibility to uncover the hidden facts and cater to the people’s right to information, media science is often rightfully being regarded as the fourth pillar of State. And that is why in today’s world media is a healthy tool for the accountability of those who consider themselves above any law. Giving voice to the unheard by indiscriminately providing the public an opportunity to freely express whatever anyone wishes to, media, beyond doubt is the guardian of a nation’s liberties. And at the same time, just like any other renowned discipline of studies, it is welcoming a brighter, respectful and promising future for young minds.

The article was originally published in The News international
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Posted by on October 14, 2012 in Education


In the name of Literacy

Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened” After going through this quote of Sathaya S.B., I couldn’t help imagining the panorama that thousands of lighting candles would present. Fascinating! And what if it is implemented humanly? Thousand and thousand of literate youngsters (the lighting candles) teaching illiterate ones (the extinguished candles)! In no time the human race would reach the zenith of humanity and development.
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Posted by on June 26, 2010 in Education


The Free Dictionary

Sometimes it becomes quite a task to look up every second word in a dictionary. Thumbs up to this advanced era where a variety of electronic dictionaries are lending a big helping hand to learners of the English language. And the web world is the fastest and cheapest learning source.>

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Posted by on December 26, 2009 in Education, Reviews


The Profession of Professionals-Chartered Accoutancy!

From the very first decade of my life, I’ve been dotty about highly venerated and sophisticated society. Esteemed professions lFinancial Toolsike that of doctors, engineers and writers etcetera always enthralled me since my childhood. But surprisingly I never even heard about the field of chartered accountancy until I qualified grade 10. It’s all owing to a TV show, “Career Online” from where I came to know for the very first time that there’s something giant qualification called, CA.
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Posted by on January 8, 2009 in Education


It’s all about Leadership

3a1An evolutionary leader plays an important role in the formation of a dynamic society. Fabulous personality, brimming with passion, perseverance and having practical approach are some of the vital elements that form a great leader. Just like a moon brightens up the entire dark sky, similarly a good leader can change the destiny of a nation. He’s a source of inspiration for the entire country. Though the nation might have “passion to do something”, but it is somewhere buried in them. It’s the leader who discovers it, and then leads the way towards destination.

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Posted by on November 15, 2008 in Education


It takes two to get it right


t was the time of Abbasi Caliph Haroon-ul-Rasheed. Two youngsters were in conflict with each other, neither for the division property, nor over gold or silver; but surprisingly for carrying the shoes of their teacher and delivering it to him. The level of deference that they had for their teacher was such that both were willing to carry the shoes at any cost. Finally, the teacher resolved the matter and asked those youngsters, who also happened to be offsprings of the caliph of the time, to carry one shoe each.

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Posted by on November 2, 2008 in Education

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