To highlight the importance of literacy for individuals, communities and societies, UNESCO marks International Literacy Day on September 08 each year. On this Day, UNESCO reminds the international community of the status of literacy and adult learning globally. The theme of the International Literacy Day 2015 is “Literacy and Sustainable Societies”. Here in Pakistan, Asiatic Public Relations Network (Pvt.) Ltd. in association with The Coca-Cola Export Corporation has decided to conduct a meaningful activity on this day.
The proposed activity, Coca-Cola Book Bank, was in fact first conducted at the Karachi Literature Festival (KLF) 2015, in February this year. The primary objective of the activity is to request the public to donate old textbooks (and any other books) to the Book Bank, which in turn will then collect all books and pass these on to The Citizens Foundation (TCF), for use by the less-privileged children studying in TCF schools.
The Book Bank activity at KLF 2015 received great response from the public. It promised good number of donations of books by visitors and visitors, as a token of appreciation, were given complimentary Coke products. Books collected during the Festival were reviewed by The Citizens Foundation (TCF), and all books found suitable for TCF students were taken over by the Foundation. Other books were sold off in the market and the proceeds were also donated to TCF. For this Book Bank activity, old glass-fronted coolers, not in use any more, were refurbished to serve as bookshelves to collect all donated books. Through this activity, 2000+ books were collected and the amount collected by selling off other books was PKR 50,000.
Now in the second phase of the activity, the Book Bank will become mobile in Karachi and will be visiting various locations throughout the day to collect book donations. The Mobile Book Bank will be actually a supply truck of Coke which will be used for storing books and keeping Coke supply to be given complimentary to donors as a token of appreciation from the Company.
So folks, gear up for the noble cause and play your part actively as they rightly say,
“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened.” :)
The official #CokeBankABook video
Also, if you are willing to donate books to the Coca-Cola Book Bank then you can fill this registration form and the respective personnel will get in touch with you: